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Thursday, 15 March 2012 from 18:30 to 21:00 (GMT)
London, United Kingdom
We have an exciting panel of speakers with a broad perspective including UX, design research, cultural anthropology and business strategy. They will be covering and challenging some of the practical and theoretical aspects of ethnography. There will be a chance for questions and discussion at the end with a panel forum.
We look forward to seeing you and sharing your experiences of using ethnograhic research in UX.
This event is proudly sponsored by PDD (www.pdd.co.uk).
Places for this session will go quickly so register early to avoid disappointment.
About our panel of speakers
Jaimes Nel a freelance design researcher and strategist at Connected Futures (http://connectedfutures.com). He provides creative strategy for digital/brand/service innovation, with experience in using social research methods to answer why and how people will use products and services that don't yet exist.
He studied Sociology at Goldsmiths and applies a solid grounding in social research methods and a healthy dose of pragmatism to design research. He likes to see things ship.
His interest in ethnography began while working as a photographer in South Africa, enjoying the contrast of spending mornings with CEO's and afternoons on the factory floor!
About our sponsor: PDD
PDD is a London product and service design innovation consultancy working across the medical, pharma, consumer, transport, FMCG, industrial, commercial and communications industries. They are made up of designers, planners, researchers, anthropologists, scientists, ethnographers and just about everything else in-between. In fact, the only thing that links them all together is the goal they’re working towards – delivering meaningful innovation that works.
When & Where
UK UPA, BCS Interactions, IEHF, IXDA (London), BIMA
The UK Chapter of the Usability Professionals' Asosciation, BCS Interactions Group, Institute of Ergonomics and Human Factors, Interaction Design Association (London, British Interactive Media Association.